Applications Are Worthless. Applying Is Everything.
Applications are worthless. But applying is everything.
If you’re pivoting roles and haven’t sent out a single application yet, here’s the counterintuitive secret: the quality of a given application does not matter. What matters is what every application you send does to you. It forces you to explain, succinctly, why someone from your old field belongs in this one. That’s rehearsal. And strangers are the safest people to rehearse on.
Is there any point applying if the ATS filters will screen me out?
“The ATS filters will screen me out anyway. What’s the point?”
You might be right.
How does a resume get through?
Ask my 3 best friends: Luck, Happenstance, and Probability.
The only thing you control is the numbers.
Why doesn’t the quality of an application matter?
The quality of a given application does not matter.
Applications are worthless.
But applying is everything.
That’s because every application you send changes YOU.
Every application forces you to explain, succinctly, why someone from your old field belongs in this one.
The first time you write that sentence, it’s bad.
By the 10th, it’s better.
By the 100th, it hits.
Why are cold applications good practice?
That’s rehearsal. And strangers are the safest people to rehearse on.
They don’t know you, so your reputation isn’t at stake.
If you think of cold applications as a test, you’ll fail most of the time.
If you think of them as rehearsal, every one you send pays you in “pitch practice.”
Even the ones nobody opens.
Then you’re better prepared to SPEAK about yourself in networking situations.
Double duty. Win-win. Send 'em out.
How do I turn cold applications into a better pitch?
- Send 10 apps out today. They should be jobs you want, but don’t get too picky or precious.
- After each “send,” skim your resume summary and/or cover letter. You’ll see a line you want to change.
- Change it.
- After the 10th version, take your best phrase and translate it into human speak that sounds like you.
- Say it aloud to someone you know.
A former boss, a friend who works in the industry now, or a person who’d pass your name along.
Should I go to my network first when I’m switching fields?
Most people switching fields do it the other way round.
They go to their network first, and practice their roughest drafts on their warmest contacts.
But the job search is all about reps.
- Writing resume summaries
- Writing cover letters
- Introducing yourself
Will cold applying get me a job in a new field?
You probably won’t get a job in a new field from cold applying.
It’ll come through networking.
But cold apps are your sharpening stone.
And it also might get you a job.
Why you’re switching is the most interesting thing on your resume. It just needs 100 drafts to make strong sense.
Nobody might be reading your cold applications.
Send them anyway.
Because applications are worthless.
But applying is everything.
If you’re changing fields and explaining why is the thing that keeps you from hitting send, that’s the kind of thing I help with: effortwise.com/session

